Positioning: Creating Your Place In The Market
August 1, 2007 by Lois CreamerPositioning. This is a word you hear constantly. What does it mean?
Know who you are! In the business of professional speaking, you are the product. Be crystal clear about what you do. Here is where what I call a "positioning statement" comes into play. It promotes you by CONCEPT and OUTCOME of working with you. You must be able to communicate who you are.

