EXECUTIVE OVERVIEW

Offering your customer the same information in different ways can help get your message across and close the sale

I saw an exhibition of Andy Warhol paintings recently, and what struck me most was his use of repetition. I know most folks think of Pop Art when they think of Warhol, but what resonated with me were those repeated silk-screened single images that varied slightly. Of course, I'm a salesperson, so I left the museum thinking about how to use repetition to sell more. Five strategies follow.